Videos I admire

1. 'Love Runs Out'- One Republic



I really like this video as not only do I love the song, but I would say it defintely fits into the Post Modern genre - though it was produced in June 2014, it has many aspects of it that perhaps look like it was made many years ago e.g. the obvious green screening. The vibrant colours and weird props help add to this crazy theme, and yet because it is time to the beat of the song, it works, and the lip synching of the lead is perfect. The lighting is continous, this sunset/sunrise setting, and the costumes are also very diverse - much like the actors themselves. The most prominent micro feature here I would say is the editing - quick changes from character to character, the green screening of the weather and background and the editing of the actors themselves - the 'double' effect for example. I love how around 2.15 the music video changes to a slightly dark phase, with lighting, storms, sea, blackness and then changes to bright colours again - however the characters are now in black silhouette. Lastly, I love the way simple props have been used to create sophiscated aspects e.g. the sea is clearly a shiny piece of plastic, yet with the way the lighting has been maneouvered it creates the wave like motion.

2. 'Boom Boom Clap' - Charli XCX

 

This is actually the soundtrack to blockbuster film, 'The Fault in Our Stars' starring Ansel Elgort and Shailene Woodley. I love the beats to this song, the repetition of the tone and rhythm. With this video, it being the soundtrack to a film, includes scenes from the film e.g. focusing mainly on the two protagonists, Hazel and Gus. Not only does this give content to the video, but it's actually a very beneficial way of selling the movie, and fans especially will be flocking to see this music video. Another thing is that, keeping in with the setting of the film, the music video is set in Amsterdam - it's actually a very simple video, just Charli walking around Amsterdam wearing normal clothes and minimal makeip, with freqeunt cut aways to the film. The last thing I like and admire about this video in particular is how it has kept in with selling the book and film with the various fonts, bubbles and fonts that appear within the video e.g. 'Boom Boom'- it's written in the same typography as the 'Okay? Okay' title on the original Fault in Our Stars book by John Green.

3. Black Widow - Iggy Azalea ft Rita Ora

I admire and like this video a lot because it is based on one of my favourite films: Kill Bill, directed by Quentin Taratino. Though I am usually quite skeptical when music videos are based around something already existent e.g. films, books, I actually quite like this adaptation, and it definetly fits into the post modern category. I love how they have reflected Kill Bill i.e. the female protagonists, dressed in a similar leather jumpsuit to Uma Thurman's character, the motorbikes, the Hattori Hanzo swords, learning to fight, cherry tree snow background, and of course having actors like Michael Madsen, who was originally in the cast for Kill Bill to play the antagonist. I admire the quick editing and the range of shots used, and I also like the idea of having a prologue and epilogue in the video - this is definetly narrative over performance. Black Widow is similar to mine in that it is based on a narrative, however I think I will do mine with lots of inspirations in mind, not just one film.